Lesson 6
CTA
WHAT IS A CTA?
CTA = Call To Action
It tells the reader what to do next.
TWO TYPES YOU CAN USE
1. Engagement CTA
Use when goal is reach and post engagement.
Examples:
- “Read the description. I explained the part most people miss.”
- “Check the description. The fix is there.”
- “Read the caption. I wrote the step most people skip.”
- “Open the description. I broke it down simply.”
- “Read the caption before you try another random approach.”
- “The detail that matters is in the description.”
- “I put the full breakdown in the caption.”
Best for:
- Indifference
- Basic Knowledge
2. Business CTA
Use when goal is clients.
Examples:
- “Book a free discovery call.”
- “Download my guide.”
- “Visit my website to learn more.”
Best for:
- Solution Seeking
- Ready to Buy