Lesson 12
Aligning the Calendar
Our matrix breaks 65 posts like this:
Total Posts by Pillar
- Indifference – 13 posts
- Basic Knowledge – 26 posts
- Solution Seeking – 20 posts
- Ready to Buy – 6 posts
And within each pillar we already allocated categories mathematically.
So our scheduling plan should reflect that structure.
What That Means in Real Life
If you post 1 time per day, Monday–Friday (5 posts per week)
65 posts = 13 weeks of content
So we need a 13-week schedule that mirrors your ratios.
Correct Weekly Posting Mix Based on MATRIX
Over 13 weeks you need roughly:
- Indifference → 13 posts total
≈ 1 post per week - Basic Knowledge → 26 posts total
≈ 2 posts per week - Solution Seeking → 20 posts total
≈ 1–2 posts per week - Ready to Buy → 6 posts total
≈ 1 post every 2–3 weeks
PRACTICAL WEEKLY FRAMEWORK
Here is the cleanest way to map exact math into a repeatable schedule:
STANDARD WEEK (most weeks)
- Monday – Basic Knowledge
- Tuesday – Solution Seeking
- Wednesday – Basic Knowledge
- Thursday – Indifference
- Friday – Solution Seeking or Ready to Buy
That pattern gives per week:
- 2 Basic Knowledge
- 2 Solution Seeking
- 1 Indifference
This matches your main ratios:
- Basic Knowledge is the biggest bucket
- Solution Seeking is second
- Indifference is lighter
Where Ready to Buy Posts Go
You only have 6 Ready to Buy posts total.
So instead of weekly, they should be:
Every 1–2 weeks replace ONE Solution Seeking post with a Ready to Buy post
Example:
Week 1 – normal
Week 2 – Friday becomes Ready to Buy instead of Solution Seeking
This spreads the 6 offers naturally across 13 weeks.
13-WEEK SAMPLE PLAN (Aligned to Our Matrix)
| Week | Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|---|
| 1 | BK/C2/H1 | SS/C4/H4 | BK/C3/H2 | IND/C1/H1 | SS/C3/H3 |
| 2 | BK/C2/H1 | SS/C4/H4 | BK/C3/H2 | IND/C1/H2 | RTB/C1/H4 |
| 3 | BK/C2/H1 | SS/C4/H4 | BK/C3/H2 | IND/C2/H3 | SS/C2/H7 |
| 4 | BK/C2/H1 | SS/C4/H4 | BK/C3/H2 | IND/C2/H4 | RTB/C2/H5 |
| 5 | BK/C2/H1 | SS/C4/H4 | BK/C3/H2 | IND/C1/H1 | SS/C3/H3 |
| 6 | BK/C2/H6 | SS/C4/H4 | BK/C3/H4 | IND/C1/H2 | RTB/C5/H6 |
| 7 | BK/C2/H6 | SS/C4/H4 | BK/C3/H4 | IND/C2/H3 | SS/C5/H7 |
| 8 | BK/C2/H6 | SS/C4/H4 | BK/C3/H4 | IND/C2/H4 | SS/C3/H6 |
| 9 | BK/C2/H6 | SS/C4/H4 | BK/C3/H4 | IND/C3/H5 | RTB/C1/H6 |
| 10 | BK/C4/H5 | SS/C1/H5 | BK/C4/H5 | IND/C3/H6 | SS/C2/H1 |
| 11 | BK/C4/H5 | SS/C2/H7 | BK/C4/H5 | IND/C4/H7 | RTB/C3/H7 |
| 12 | BK/C1/H3 | SS/C3/H3 | BK/C5/H2 | IND/C5/H1 | SS/C3/H6 |
| 13 | BK/C1/H7 | SS/C3/H6 | BK/C5/H3 | IND/C5/H5 | RTB/C5/H1 |
Legend:
- Pillars: IND = Indifference, BK = Basic Knowledge, SS = Solution Seeking, RTB = Ready to Buy
- Categories: C1 Provocative, C2 Secrets & Insights, C3 Educational, C4 Personal Story, C5 Practical Tip
- Hooks: H1 Shocker, H2 Curiosity, H3 Challenge, H4 Personal, H5 Results, H6 Secret, H7 System
Do NOT post randomly. Follow the weekly structure above so your content matches the psychological journey built into the 65-post matrix.
After you finish all 65 posts, you have two smart options. You can simply reuse the entire sequence from the beginning, because this content is designed to be evergreen and repeatable. Or you can refresh individual posts, swap a few ideas, and update examples while keeping the same structure and ratios. The key is this: the framework stays the same. You never need to reinvent the system, only the details inside it.